{"product_id":"the-power-of-sound-in-destination-image-formation-von-jasper-strik","title":"The Power of Sound in Destination Image Formation","description":"\u003cp\u003eWhy do we go on holiday? Is it just to put our bodies into the sunshine, or occupy our muscles while hiking? No, the tourism product is mainly a  psychological product which satisfies the need for  tourists to consume images and experiences. Images  which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the  various phases through which tourists go when their  image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this  book describes advantages, pitfalls and advise for  implementation. Understanding its value clarifies how to make it useful in marketing and destination  management, or for anyone who is connected to the  phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 ¿Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus'.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844397246\"\u003e\u003ch3\u003eTo understand its value is to know how to use it\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844397246","offer_id":39471315812445,"sku":"9783844397246","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c240ccc7-398d-4edd-95e4-d03d55f349d5.jpg?v=1759120952","url":"https:\/\/shop.autorenwelt.de\/products\/the-power-of-sound-in-destination-image-formation-von-jasper-strik","provider":"Autorenwelt Shop","version":"1.0","type":"link"}