{"product_id":"the-partial-industrialisation-of-tourism-von-tracey-firth","title":"The partial industrialisation of tourism","description":"\u003cp\u003eThe various positions a business can take in  relation to tourism markets and industries can best  be viewed on a continuum. At one end can be found  organisations for which almost all of their business  activity can be considered tourism related such as  travel agencies, tour operators and airlines. While  these organisations are the most obvious kinds of  enterprises supplying goods and services to tourists  they are not the most numerous. More common are  the ''marginal tourism firms'' located at the other  end of the continuum whose involvement in tourism is  far more ambiguous because their markets comprise  members of the public at large, non-tourists and  tourists, therefore tourists form only one part of  their business activity. This book explores the  business strategies of these marginal tourism firms  and their reasons for getting into or remaining  outside the business of tourism.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838327686\"\u003e\u003ch3\u003eA Business Strategy approach to understanding tourism industries\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838327686","offer_id":39469143982173,"sku":"9783838327686","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/67adddd2-5997-495d-a121-c87c6486a737.jpg?v=1776496326","url":"https:\/\/shop.autorenwelt.de\/products\/the-partial-industrialisation-of-tourism-von-tracey-firth","provider":"Autorenwelt Shop","version":"1.0","type":"link"}