{"product_id":"the-need-to-rename-tech-von-undefined","title":"The Need to Rename Tech","description":"\n                                \n                \u003cp\u003eThis book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech’s branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley’s claims about what people and organisations should buy and experience.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032051547\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032051547","offer_id":57393658790213,"sku":"9783032051547","price":160.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5cae921e-a4ea-47c0-b14b-863796e211e4.jpg?v=1775536875","url":"https:\/\/shop.autorenwelt.de\/products\/the-need-to-rename-tech-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}