{"product_id":"the-management-and-role-of-library-e-presence-a-study-into-british-academic-library-web-sites-von-ioanna-zorba","title":"The management and role of library e-presence","description":"\u003cp\u003eThis study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management approaches. The a priori limited LWS role in the terms of the serving\/marketing perspective seemed that it operated harmoniously with the quite poor management practices, operating usually the LWS publishing as a project under a possible one-off cycle perspective, and the relatively poor understanding of the web publishing on behalf of library web managers or library administration. The investigation of the context brought out a crucial factor ¿ the involvement of the parent institution in the management of the LWS -, which was not taken into account by previous studies and to this initial research design; whilst it seems essential for the understanding of the practice.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659859731\"\u003e\u003ch3\u003eA study into British academic library web sites\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659859731","offer_id":39450339311709,"sku":"9783659859731","price":98.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6303eee3-4e1c-4c10-a42c-437eea072f35.jpg?v=1774679752","url":"https:\/\/shop.autorenwelt.de\/products\/the-management-and-role-of-library-e-presence-a-study-into-british-academic-library-web-sites-von-ioanna-zorba","provider":"Autorenwelt Shop","version":"1.0","type":"link"}