{"product_id":"the-language-of-the-african-national-congress-von-teboho-pankratius-bojabotseha","title":"The Language of the African National Congress","description":"\u003cp\u003eThis book demonstrates that there is more to language than its formal structural features and, similarly, more to language function than its communicative and naming function. A critical analysis of national election manifestos of 1999, 2004 and 2009 of the African National Congress (ANC) - the ruling party in South Africa (SA) - reveals that linguistic devices, strategies and techniques are used to build up affinities between the ANC and the reader\/listener with respect to the achievements of the ANC-led government, what work still needs to be done and to position the party's vision as one shared by all South Africans; to foreground the ANC as the organization which not only brought freedom to SA, but singularly led the struggle for freedom and change; to background and omit other political formations and the role they played in this struggle; and through statistics, figures, inter-textuality and inter-discursivity, to bestow the ANC with a systematic and scientific gravitas. All of these symbolic devices contribute to a discourse which functions to position the ANC as more fit to govern South Africa than other political formations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659623806\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659623806","offer_id":39441541267549,"sku":"9783659623806","price":64.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9715d443-d948-486b-9f4a-26b0092e4393.jpg?v=1775195481","url":"https:\/\/shop.autorenwelt.de\/products\/the-language-of-the-african-national-congress-von-teboho-pankratius-bojabotseha","provider":"Autorenwelt Shop","version":"1.0","type":"link"}