{"product_id":"the-irish-sport-horse-von-karen-hennessy","title":"The Irish Sport Horse","description":"\u003cp\u003eThe Irish Sport Horse (ISH) is universally well known and is perceived as a strong brand.  However, existing evidence indicates that this strong perception does not translate into premium prices, contra-indicating the implied relationships across the Brand Value Chain. This study assessed the Brand Equity of a number high profile European sport horse brands (ISH, KWPN, HANN) within the UK B2B sport horse market.  A number of studies were involved in the process of developing and testing a Sport Horse Brand Equity Model including (1) a hendonic analysis of sport horse auction data, (2) a survey of Irish Sport Horse buyers and (3) a survey of UK buyers. The findings provide practical guidance for the Irish Sport Horse industry and other sport horse industries concerning the importance of improving\/ enhancing and sustaining competition performance and reputation within the discipline of show jumping as a prerequisite to increasing\/maintaining the financial value of a sport horse brand.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659264894\"\u003e\u003ch3\u003eA test of brand equity\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659264894","offer_id":39486528454749,"sku":"9783659264894","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7c665e81-933f-43aa-88c5-27d790bb1b8f.jpg?v=1776055171","url":"https:\/\/shop.autorenwelt.de\/products\/the-irish-sport-horse-von-karen-hennessy","provider":"Autorenwelt Shop","version":"1.0","type":"link"}