{"product_id":"the-influence-of-advertising-on-a-tourist-destinations-image-a-destination-related-analysis-von-simone-mayer","title":"The influence of advertising on a tourist destination's image","description":"\u003cp\u003eThe growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists¿ perception and looks at the effects which can be achieved by advertising.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639725704\"\u003e\u003ch3\u003eA destination related analysis\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639725704","offer_id":39429455446109,"sku":"9783639725704","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/81451348-1846-422a-8add-b2e190b0a872.jpg?v=1776054917","url":"https:\/\/shop.autorenwelt.de\/products\/the-influence-of-advertising-on-a-tourist-destinations-image-a-destination-related-analysis-von-simone-mayer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}