{"product_id":"the-impact-of-sensory-marketing-on-the-consumer-von-vishal-mohun","title":"The impact of sensory marketing on the consumer","description":"\u003cp\u003eThis book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203625530\"\u003e\u003ch3\u003eThe case of bakeries\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203625530","offer_id":40150625910877,"sku":"9786203625530","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/75d88eec-9efb-4712-98c3-4342ed803fcc.jpg?v=1746337046","url":"https:\/\/shop.autorenwelt.de\/products\/the-impact-of-sensory-marketing-on-the-consumer-von-vishal-mohun","provider":"Autorenwelt Shop","version":"1.0","type":"link"}