{"product_id":"the-impact-of-radical-innovation-on-consumer-behaviour-von-antika-ungsusing-und-phromporn-pinyotrakool","title":"The Impact of Radical Innovation on Consumer Behaviour","description":"\u003cp\u003eIn most industries, innovation is the most essential driver of  competitive advantage. Particular to Radical Innovation, it underlies  the firm''s success in an attempt to be different and innovative  leader. Undoubtedly, it requires hard-working and tough decision to  launch such breakthrough and manage consumer''s uncertainty.  Sometimes a very new to the world product introduces behaviour  change and this is rather complicate to the unknown and  unfamiliarity. However, one that can successfully motivate consumer  to embrace it will potentially win the battle. This book, therefore,  provides a qualitative analysis based on interviews, observations,  and written documents to investigate how a radical innovation is  adopted and analyze an impact it has on consumer behaviour to  understand the key influential driver of success through a case  study of iPhone. The analysis are especially beneficial for  entrepreneurs, professionals in engineering, business and marketing  fields, or anyone else who may be considering launching a new  radical product by mastering an uncertainty and innovation adoption  and diffusion with product characteristics and marketing  communications strategies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838389363\"\u003e\u003ch3\u003eA Case Study of iPhone\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838389363","offer_id":39469286424669,"sku":"9783838389363","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8cf5f365-7cfe-4fa4-a61b-1ac088e1e9bc.jpg?v=1776145302","url":"https:\/\/shop.autorenwelt.de\/products\/the-impact-of-radical-innovation-on-consumer-behaviour-von-antika-ungsusing-und-phromporn-pinyotrakool","provider":"Autorenwelt Shop","version":"1.0","type":"link"}