{"product_id":"the-impact-of-brand-equity-on-brand-preference-von-sarin-raju-akhil-m-r","title":"THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE","description":"\u003cp\u003eAn organization¿s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202787932\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786202787932","offer_id":39466125000797,"sku":"9786202787932","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3aea4faa-dfd6-4c50-9fbc-3d088af52517.jpg?v=1776400854","url":"https:\/\/shop.autorenwelt.de\/products\/the-impact-of-brand-equity-on-brand-preference-von-sarin-raju-akhil-m-r","provider":"Autorenwelt Shop","version":"1.0","type":"link"}