{"product_id":"the-future-of-storytelling-von-charles-melcher","title":"The Future of Storytelling","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese days we don't want to just \u003ci\u003ewatch\u003c\/i\u003e our media, we want to be a \u003ci\u003epart\u003c\/i\u003e of it. Immersive events-such as the \u003ci\u003eStranger Things\u003c\/i\u003e Experience and the long-running theatre production \u003ci\u003eSleep No More\u003c\/i\u003e--are growing at such a staggering rate that their revenue will soon outpace film and television combined. But what makes them work? And why? What does it say about us as a culture? And who is behind this revolution in entertainment?\u003cbr\u003e\u003cbr\u003eIn this eye-opening book, Charles Melcher, founder and CEO of Future of StoryTelling (FoST), has curated a selection of the world's very best immersive experiences, and sits down with their creators to learn what makes them so successful and culturally resonant: Disney Imagineering Studio Lead Scott Trowbridge will lift the curtain on his work on the Star Wars: Galaxy's Edge land at Disney Word and Disneyland and discuss what it takes to design immersive experiences that will be visited by tens of millions of fans; John Hanke, CEO of Niantic-creators of Pokémon GO-will share how he is getting gamers out of their basements and into the real world, turning everyday places into sets for immersive adventure through augmented reality.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLiving Stories\u003c\/i\u003e will be an invaluable resource for fans of immersive entertainment as well as the marketers, advertisers, and business leaders who are eager to learn about this phenomenon and how it's poised to transform their industries.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781648293832\"\u003e\u003ch3\u003eHow Immersive Experiences Are Transforming Our World\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781648293832","offer_id":57723962032453,"sku":"9781648293832","price":37.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e6665509-b680-4eb4-bfc7-8d41ec050726.jpg?v=1777781492","url":"https:\/\/shop.autorenwelt.de\/products\/the-future-of-storytelling-von-charles-melcher","provider":"Autorenwelt Shop","version":"1.0","type":"link"}