The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

Research Paper (undergraduate) from the year 2012 in the subject Politics - Topic: Development Politics, grade: 2, ( Atlantic International University ) (School of Bussiness and Economics), course: World Poverty, language: English, abstract: The Bottom of the Pyramid (BOP) has become a dominant discourse among the

business intellectuals. It created the Cognizant of the irresistible consideration of

billions of global poor at the BOP on managerial practices. I tried to analyze the

different aspects of BOP preposition and how large corporations can serve Poor

customers profitably. I argue that there is no huge untapped market at the BoP as

argued by the BoP proponents. I also argue that 75% of the BoP consumers are

rural peasants, that MNCs could hardly accessible. I attest that the MNCs could not

solve the hunger outgrowth of poverty and its root causes at the BOP which is not

only economic issue. I argue that encouraging the consumption of luxury goods

among the poor could aggravate the incidence of poverty in the world. However, I

argue that poor must be viewed as producer rather than consumer. I attest that

enhancing the employment and productivity of poorest communities would lead a

sustainable prosperous future and betterment live for the poor. I argue that small

and middle scale business enterprises could play inevitable role in the poverty

elevation through increased employment of the global Poor at the BoP. I also argue

that enhancing the employability of the poor at the BoP is very crucial for poverty

elevation. Employability relates much with education I argue that vocational

training for different sectors more viable for poverty reduction. I also argue that

increasing employment alone is not enough if poverty eradication is required , then

enhancing the productivity of the poor must be in focus.