{"product_id":"the-executor-of-integrated-marketing-communications-strategy-marcom-managers-working-model-von-kwang-yong-shin","title":"The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model","description":"\n                \u003cp\u003eThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783642380907\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783642380907","offer_id":39432053850205,"sku":"9783642380907","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0174df12-36b3-40cc-b83e-b43d88892198.jpg?v=1775797512","url":"https:\/\/shop.autorenwelt.de\/products\/the-executor-of-integrated-marketing-communications-strategy-marcom-managers-working-model-von-kwang-yong-shin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}