{"product_id":"the-effect-of-the-arousal-level-in-pop-up-store-environment-on-hedonic-and-utilitarian-consumer-behavior-von-laura-szitar","title":"The effect of the arousal level in pop-up store environment","description":"\u003cp\u003e\"The purpose of this book was to learn more about the effect of low and high arousal level of the pop-up store environment on the behavior of hedonic and utilitarian consumers. Pop-up stores are relatively new, trendy settings, temporary shops offering retailers a tool of experiental marketing. They also provide consumers with amusement, novelty, adventure and personal interactions with the products. While in a less stimulated setting consumers with utilitarian shopping motivation feel more pleasant, high-arousal level in a store serves for the enjoyment of consumers with hedonic motivations. This also enhances impulse buying and patronage intentions.\"\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639628272\"\u003e\u003ch3\u003eon hedonic and utilitarian consumer behavior\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639628272","offer_id":39439950774365,"sku":"9783639628272","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/34e2cca4-f914-4a35-a56a-5924860481b1.jpg?v=1775882664","url":"https:\/\/shop.autorenwelt.de\/products\/the-effect-of-the-arousal-level-in-pop-up-store-environment-on-hedonic-and-utilitarian-consumer-behavior-von-laura-szitar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}