{"product_id":"the-country-of-origin-effect-on-greek-consumers-evaluation-of-wine-von-cristin-cuflic","title":"The Country of Origin Effect on Greek Consumers' Evaluation of Wine","description":"\u003cp\u003eThe book investigates the Country of Origin (CoO) effect on Greek consumers¿ evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to go internationally, to consider\/reconsider the role of sociopsychological factors on the perception of a specific CoO, as well as their effect on foreign product acceptance.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786138348115\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786138348115","offer_id":39446986621021,"sku":"9786138348115","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4c8a37bf-3852-441d-8bd4-25e092473558.jpg?v=1775624634","url":"https:\/\/shop.autorenwelt.de\/products\/the-country-of-origin-effect-on-greek-consumers-evaluation-of-wine-von-cristin-cuflic","provider":"Autorenwelt Shop","version":"1.0","type":"link"}