{"product_id":"the-context-marketing-revolution-von-mathew-sweezey","title":"The Context Marketing Revolution","description":"\u003cp\u003e\"In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new \"infinite media\" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples and cases to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing and what it means to be a modern brand\"--\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781633694026\"\u003e\u003ch3\u003eHow to Motivate Buyers in the Age of Infinite Media\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781633694026","offer_id":56037917786437,"sku":"9781633694026","price":30.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/aa019cac-5715-45a6-9947-d0d64fe3ba90.jpg?v=1780115109","url":"https:\/\/shop.autorenwelt.de\/products\/the-context-marketing-revolution-von-mathew-sweezey","provider":"Autorenwelt Shop","version":"1.0","type":"link"}