{"product_id":"the-birth-of-a-brand-von-brian-smith","title":"The Birth of a Brand","description":"\u003cp\u003e\u003cb\u003eFrom baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.”\u003cbr\u003e \u003cbr\u003e Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand.\u003cbr\u003e \u003cbr\u003e Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, \u003ci\u003eThe Birth of a Brand\u003c\/i\u003e is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time.\u003cbr\u003e \u003cbr\u003e In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781582705385\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781582705385","offer_id":54730999464261,"sku":"9781582705385","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d65fb9e6-1874-45f0-a60f-5e038a04850c.jpg?v=1779768304","url":"https:\/\/shop.autorenwelt.de\/products\/the-birth-of-a-brand-von-brian-smith","provider":"Autorenwelt Shop","version":"1.0","type":"link"}