{"product_id":"the-bayer-ag-how-knowledge-drives-success-von-christine-rackey-hocke","title":"The Bayer AG - How Knowledge Drives Success","description":"\u003cp\u003eSeminar paper from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Cologne Business School Köln, course: Knowledge Management (Marketing), language: English, abstract: Every day we are faced with an increasing amount of information and it is becoming more and more difficult to find the really important parts.\u003c\/p\u003e\u003cp\u003eAnd all this in a time in which decisions must be made more rapidly than ever before.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNowadays, knowledge is the most important productive factor by representing the real dif-ferentiation potential for people and companies ¿ knowledge is a matter of survival.\u003c\/p\u003e\u003cp\u003eTherefore, Knowledge Management (KM in short) is a discipline used to systematically lever-age expertise and information to improve organizational efficiency, responsiveness, compe-tency and innovation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKM normally provides a framework, tools and techniques to reuse captured intellectual as-sets ¿ because the key enterprise resources of a company are people and information.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTherefore, this report will introduce you to the management of information and knowledge at the Bayer AG, one of the world¿s largest health care and chemicals group.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656170723\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656170723","offer_id":39444996915293,"sku":"9783656170723","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2f6b5dd3-aa9f-4191-bc0a-a00e985952b6.jpg?v=1777873536","url":"https:\/\/shop.autorenwelt.de\/products\/the-bayer-ag-how-knowledge-drives-success-von-christine-rackey-hocke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}