{"product_id":"the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-von-tim-wu-1","title":"The Attention Merchants","description":"\u003cp\u003eOne of the Best Books of the Year\u003cbr\u003e The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) \u003cbr\u003e\u003cbr\u003eFrom Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term \"net neutrality\"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. \u003cbr\u003e\u003cbr\u003e             Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. \u003cbr\u003e             This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of \"attention merchants\" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780804170048\"\u003e\u003ch3\u003eThe Epic Scramble to Get Inside Our Heads\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780804170048","offer_id":39415591370845,"sku":"9780804170048","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7a626c1a-fa34-41c0-85a0-c3d8f2584322.jpg?v=1782187619","url":"https:\/\/shop.autorenwelt.de\/products\/the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-von-tim-wu-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}