{"product_id":"the-art-of-sxo-von-zuzanna-kruger","title":"The Art of SXO","description":"Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. \u003cbr\u003eRecent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. \u003ci\u003e\n                    \u003cbr\u003e\n                \u003c\/i\u003e\n                \u003ci\u003eThe Art of SXO\u003c\/i\u003e aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.\u003cbr\u003e\n                \u003cb\u003eWhat You'll Learn\u003c\/b\u003e\n                \u003cul\u003e\n                    \u003cli\u003eApply SXO best practices and how it differs from tradition SEO\u003c\/li\u003e\n                    \u003cli\u003eOptimize websites for both search engine bots and users \u003c\/li\u003e\n                    \u003cli\u003eIncrease a website's ranking in SERPs\u003c\/li\u003e\n                    \u003cli\u003eImprove a website's conversion rates\u003c\/li\u003e\n                    \u003cli\u003eGrow revenue from organic traffic\u003c\/li\u003e\n                \u003c\/ul\u003e\n                \u003cbr\u003e\n                \u003cb\u003eWho This Book Is For\u003c\/b\u003e\n                \u003cb\u003e\n                    \u003cbr\u003e\n                \u003c\/b\u003eWeb developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781484292112\"\u003e\u003ch3\u003ePlacing UX Design Methods into SEO Best Practices\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781484292112","offer_id":46725518917957,"sku":"9781484292112","price":64.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e27240bb-2824-42b0-8739-e6011969909a.jpg?v=1775795152","url":"https:\/\/shop.autorenwelt.de\/products\/the-art-of-sxo-von-zuzanna-kruger","provider":"Autorenwelt Shop","version":"1.0","type":"link"}