{"product_id":"testing-effectiveness-of-edu-enterntainment-health-focused-soap-opera-von-jesus-arroyave","title":"Testing Effectiveness of Edu-Enterntainment Health Focused Soap-Opera","description":"\u003cp\u003eEntertainment-Education (E-E) interventions were  evaluated using quantitative and qualitative  methodologies to assess what specific variables may  make more effective the communication strategy.  Variables including length of the E-E serial drama  and the post-viewing discussion sessions in their  relation to cognitive, attitudinal and behavioral  intentional outcomes were examined using  experimental design and focus group discussions. It  was predicted that the length of the E-E serial  drama would impact the quality of the intervention.  Likewise, it was predicted that the post-viewing  discussion sessions would improve the quality of the  intervention. It was concluded that the length of  the E-E serial drama did not produce significant  change in the overall efficacy of the intervention.  However, the post-viewing discussion sessions when  incorporated with the E-E drama series or telenovela  did produce significant change in regards to  cognitive, attitudinal and behavioral outcomes of  the E-E intervention. Implication of the findings  for future E-E interventions and recommendations for  further study are enclosed.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838334660\"\u003e\u003ch3\u003eExposure Length and Post-Discussion In Colombian Young Adults\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838334660","offer_id":39498899980381,"sku":"9783838334660","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/59e3ad3d-2657-4f9f-92fb-b74f0c01e452.jpg?v=1757656786","url":"https:\/\/shop.autorenwelt.de\/products\/testing-effectiveness-of-edu-enterntainment-health-focused-soap-opera-von-jesus-arroyave","provider":"Autorenwelt Shop","version":"1.0","type":"link"}