{"product_id":"tesla-motors-inc-market-entry-strategy-in-germany-a-corporate-strategy-analysis-von-andreas-kauerhof","title":"Tesla Motors Inc. Market Entry Strategy in Germany","description":"\u003cp\u003eSeminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesläs business model approach and its strategy in the non-domestic German market. Tesläs firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668407312\"\u003e\u003ch3\u003eA Corporate Strategy Analysis\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668407312","offer_id":39442555175005,"sku":"9783668407312","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a03eb113-b782-4f63-b023-87caa9e51613.jpg?v=1778388237","url":"https:\/\/shop.autorenwelt.de\/products\/tesla-motors-inc-market-entry-strategy-in-germany-a-corporate-strategy-analysis-von-andreas-kauerhof","provider":"Autorenwelt Shop","version":"1.0","type":"link"}