{"product_id":"territorialnyj-marketing-i-razwitie-von-gizlan-amadzhid","title":"Territorial'nyj marketing i razwitie","description":"\u003cp\u003eJeta kniga predstawlqet soboj sowmestnoe postroenie (issledowatelem i ego oblast'ü deqtel'nosti) äxpertizy deqtel'nosti, swqzannoj s territorial'nym marketingom, w chastnosti, organizaciej i uprawleniem gorodskim predlozheniem, kotoroe qwlqetsq wazhnym zwenom (poskol'ku äto produkt, dlq kotorogo razrabatywaetsq TM) i, tem ne menee, redko swqzywaetsq s TM. V ätoj knige my popytalis' teoreticheski osmyslit' processy, swqzannye s marketingom, i ego äwolüciü w storonu territorial'nogo marketinga. Projdq cherez territorial'noe uprawlenie i koncepcii territorial'nogo menedzhmenta. V zawershenie my rassmotrim instrumenty postroeniq predlozheniq territorij i ih rol' w regional'nom razwitii i razwitii gorodow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206963394\"\u003e\u003ch3\u003eOt uprawleniq do marketinga mestnogo predlozheniq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206963394","offer_id":47440335995205,"sku":"9786206963394","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d1857c03-5dd1-4d8b-b551-ea5641f3dfa3.jpg?v=1749443923","url":"https:\/\/shop.autorenwelt.de\/products\/territorialnyj-marketing-i-razwitie-von-gizlan-amadzhid","provider":"Autorenwelt Shop","version":"1.0","type":"link"}