{"product_id":"ten-and-a-half-lessons-in-marketing-von-emilio-tavora-vilar","title":"Ten and a Half Lessons in Marketing","description":"\n                                \n                \u003cp\u003eThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe chapters cover a range of key concepts, including:\u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003eThe evolution of marketing definitions\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eThe fundamentals of positioning\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eBranding and how it shapes consumer perceptions\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eSocial marketing and its transformative potential\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eThe intricacies of pricing strategies\u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                                \n                \n                \u003cp\u003eEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032097279\"\u003e\u003ch3\u003eA Practical Guide to Key Concepts\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783032097279","offer_id":55700535869765,"sku":"9783032097279","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2f1d41e5-544a-45be-87f3-53b3a51d0267.jpg?v=1778214560","url":"https:\/\/shop.autorenwelt.de\/products\/ten-and-a-half-lessons-in-marketing-von-emilio-tavora-vilar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}