{"product_id":"tekrum-marketing-plan-for-malaysia-von-carmen-nowak","title":"Tekrum Marketing Plan for Malaysia","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. Content\u003c\/p\u003e\u003cp\u003eII. List of Tables \u003c\/p\u003e\u003cp\u003eIII. List of Figures\u003c\/p\u003e\u003cp\u003eIV. List of Abbreviation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1. Introduction \u0026amp; Mission Statement\u003c\/p\u003e\u003cp\u003e1.1. Introduction\u003c\/p\u003e\u003cp\u003e1.2. Mission Statement\u003c\/p\u003e\u003cp\u003e2. Current Market Position (Internal Audit) \u003c\/p\u003e\u003cp\u003e2.1. Product\u003c\/p\u003e\u003cp\u003e2.2. Place\u003c\/p\u003e\u003cp\u003e2.3. Price\u003c\/p\u003e\u003cp\u003e2.4. Promotion\u003c\/p\u003e\u003cp\u003e3. Market Overview (External Audit)\u003c\/p\u003e\u003cp\u003e3.1. General Market Overview\u003c\/p\u003e\u003cp\u003e3.2. Information about Malaysia\u003c\/p\u003e\u003cp\u003e3.3. Asia-Pacific Market Value\u003c\/p\u003e\u003cp\u003e3.4. Asia-Pacific Market Volume\u003c\/p\u003e\u003cp\u003e3.5. Market Segmentation\u003c\/p\u003e\u003cp\u003e3.6. Market Share\u003c\/p\u003e\u003cp\u003e3.7. Competitors in Malaysia \u003c\/p\u003e\u003cp\u003e3.8. Distribution\u003c\/p\u003e\u003cp\u003e3.9. Market Value Forecast\u003c\/p\u003e\u003cp\u003e3.10. Market Volume Forecast\u003c\/p\u003e\u003cp\u003e3.11. Flavour Preference Asia\u003c\/p\u003e\u003cp\u003e3.12. Western Products \u0026amp; Quality Products in Malaysia\u003c\/p\u003e\u003cp\u003e3.13. PESTEL-Analysis of Malaysian Market\u003c\/p\u003e\u003cp\u003e3.14. Porter¿s Five Forces of the Malay¿ Biscuit Market\u003c\/p\u003e\u003cp\u003e4. SWOT Analysis\u003c\/p\u003e\u003cp\u003e4.1. Strengths and Weaknesses of Tekrum\u003c\/p\u003e\u003cp\u003e4.2. Threats and Opportunities of Tekrum \u003c\/p\u003e\u003cp\u003e4.3. SWOT-Analysis of Tekrum\u003c\/p\u003e\u003cp\u003e4.4. Key Issues and Opportunities for Tekrum\u003c\/p\u003e\u003cp\u003e4.5. SWOT Analysis of Kraft Foods\u003c\/p\u003e\u003cp\u003e4.6. SWOT Analysis of Munchy¿s\u003c\/p\u003e\u003cp\u003e5. Assumptions\u003c\/p\u003e\u003cp\u003e6. Marketing Objectives\u003c\/p\u003e\u003cp\u003e7. Strategy\u003c\/p\u003e\u003cp\u003e7.1. Brief description of Strategy\u003c\/p\u003e\u003cp\u003e7.2. Target Markets\u003c\/p\u003e\u003cp\u003e7.3. Positioning Statement\u003c\/p\u003e\u003cp\u003e7.4. Branding Strategy \u003c\/p\u003e\u003cp\u003e7.5. Product strategy\u003c\/p\u003e\u003cp\u003e7.6. Pricing strategy\u003c\/p\u003e\u003cp\u003e7.7. Place Strategy\u003c\/p\u003e\u003cp\u003e7.8. Promotional Strategy\u003c\/p\u003e\u003cp\u003e8. Estimated Costs Year 1\u003c\/p\u003e\u003cp\u003e9. Control \u0026amp; Evaluation \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eV. Bibliography\u003c\/p\u003e\u003cp\u003eVI. Appendix\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640584468\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640584468","offer_id":39441351999581,"sku":"9783640584468","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/35c6f744-4870-4394-8900-82bb313717f6.jpg?v=1777696192","url":"https:\/\/shop.autorenwelt.de\/products\/tekrum-marketing-plan-for-malaysia-von-carmen-nowak","provider":"Autorenwelt Shop","version":"1.0","type":"link"}