{"product_id":"sustainable-youth-tourism-von-kirsten-gahlen","title":"Sustainable Youth Tourism","description":"\u003cp\u003eCorporate Social Responsibility is gaining attention  among all industries. It means the responsibility  today¿s companies have towards the current and the  future society to meet their needs.   Youth tourism has a long history in Germany. As one  of the first countries investing in this niche  market, Germany is still a world wide leader.   This book links two growing niche markets of youth  travel and sustainable tourism, analyzes their  importance for the industry and gives reasons for  youth travel tour operators to commit to sustainable  tourism. In the end, ideas are presented, what a  CSR-policy could look like and how it is to be  integrated in the overall business strategy to help  reach a company¿s goals.  Corporations that act internationally, such as most  tourism businesses, have big potential to change to  sustainability and long-term success, especially,  when they are serving a niche market which is  expected to grow, like the youth travel industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844380965\"\u003e\u003ch3\u003eShould German Youth Travel Tour Operators introduce a CSR-policy?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844380965","offer_id":39471290286173,"sku":"9783844380965","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5990d3bf-fa6c-43e2-9a07-5aa77ba46b02.jpg?v=1775883338","url":"https:\/\/shop.autorenwelt.de\/products\/sustainable-youth-tourism-von-kirsten-gahlen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}