{"product_id":"supermarket-differentiation-in-the-uk-a-theoretical-and-empirical-investigation-von-cornelia-obitz","title":"Supermarket differentiation in the UK","description":"\u003cp\u003eThis book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.\u003c\/p\u003e\u003cp\u003eEspecially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.\u003c\/p\u003e\u003cp\u003eWith theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies.\u003c\/p\u003e\u003cp\u003eA study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study.\u003c\/p\u003e\u003cp\u003eThe research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783836670296\"\u003e\u003ch3\u003eA theoretical and empirical investigation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783836670296","offer_id":39459479617629,"sku":"9783836670296","price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cae02213-db4a-4b4a-9552-2075052437bf.jpg?v=1775195614","url":"https:\/\/shop.autorenwelt.de\/products\/supermarket-differentiation-in-the-uk-a-theoretical-and-empirical-investigation-von-cornelia-obitz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}