{"product_id":"summary-what-were-they-thinking-von-businessnews-publishing","title":"Summary: What Were They Thinking?","description":"\u003cp\u003eThe must-read summary of Robert McMath and Thom Forbes' book: \"What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Robert McMath and Thom Forbes' book \"What Were They Thinking?\" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your marketing skills\u003cbr\u003e\u003cbr\u003eTo learn more, read \"What Were They Thinking?\" and improve your chances of success by following in the footsteps of successful products.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511046906\"\u003e\u003ch3\u003eReview and Analysis of McMath and Forbes' Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511046906","offer_id":40374378856541,"sku":"9782511046906","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0b2470e7-3fba-473a-886f-510cbeaebd6f.jpg?v=1772602165","url":"https:\/\/shop.autorenwelt.de\/products\/summary-what-were-they-thinking-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}