{"product_id":"summary-the-future-of-competition-von-businessnews-publishing","title":"Summary: The Future of Competition","description":"\u003cp\u003eThe must-read summary of C.K. Prahald and Venkat Ramaswamy's book: \"The Future of Competition: Co-Creating Unique Value with Customers\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book \"The Future of Competition\" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your business knowledge\u003cbr\u003e\u003cbr\u003eTo learn more, read \"The Future of Competition\" and find out the key to becoming a forward-thinking company and staying on top in the future.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511048160\"\u003e\u003ch3\u003eReview and Analysis of Prahalad and Ramaswamy's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511048160","offer_id":40330293575773,"sku":"9782511048160","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4bff9133-69cc-468f-ae09-183ff055082e.jpg?v=1772687730","url":"https:\/\/shop.autorenwelt.de\/products\/summary-the-future-of-competition-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}