{"product_id":"summary-the-art-of-woo-von-businessnews-publishing","title":"Summary: The Art of Woo","description":"\u003cp\u003eThe must-read summary of G. Richard Shell and Mario Moussa's book: \"The Art of Woo: Using Strategic Persuasion to Sell Your Ideas\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from G. Richard Shell and Mario Moussa's book \"The Art of Woo\" shows that selling ideas involves a different strategy to selling objects: you must use ¿relationship-based persuasion¿ which isn¿t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your knowledge\u003cbr\u003e\u003cbr\u003eTo learn more, read \"The Art of Woo\" and discover the key to selling to customers who come back again and again.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511047255\"\u003e\u003ch3\u003eReview and Analysis of Shell and Moussa's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511047255","offer_id":40377997590621,"sku":"9782511047255","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/50518986-df1f-446d-b72e-3aa5f8f23c46.jpg?v=1772601288","url":"https:\/\/shop.autorenwelt.de\/products\/summary-the-art-of-woo-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}