{"product_id":"summary-a-new-brand-world-von-businessnews-publishing","title":"Summary: A New Brand World","description":"\u003cp\u003eThe must-read summary of Scott Bedbury's book: \"A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Scott Bedbury's book \" A New Brand World\" shows that a strong set of brand values can be a company¿s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary: \u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts \u003cbr\u003e¿ Increase your business knowledge \u003cbr\u003e\u003cbr\u003eTo learn more, read \"A New Brand World\" and find out how to create a solid 21st century brand based on values. \u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511043684\"\u003e\u003ch3\u003eReview and Analysis of Bedbury's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511043684","offer_id":39943449444445,"sku":"9782511043684","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3221873a-1f6d-48f0-abee-5f85260703cc.jpg?v=1772688142","url":"https:\/\/shop.autorenwelt.de\/products\/summary-a-new-brand-world-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}