{"product_id":"successful-product-management-von-klaus-j-aumayr","title":"Successful Product Management","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003eLearn everything about professional product management in this book\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eIf you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003eMaster the complex tasks of product management with confidence\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example: \u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                          \n                    \n                    \u003cli\u003eintroduce and support more      and more products in less and less time with decreasing budgets and\u003c\/li\u003e\n                                          \n                    \n                    \u003cli\u003esimultaneously coordinate a      plethora of requirements from internal departments\u003c\/li\u003e\n                                         \n                \n                \u003c\/ul\u003e\n                                 \n                \n                \u003cp\u003eWith his book \"Successful Product Management\", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice. \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cb\u003e The contents at a glance\u003c\/b\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe book \"Successful Project Management\" covers the following three key areas:\u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                          \n                    \n                    \u003cli\u003eProduct management:      positioning, core competencies and organizational integration\u003c\/li\u003e\n                                          \n                    \n                    \u003cli\u003eProduct marketing:      structures, success factors and practical tools\u003c\/li\u003e\n                                          \n                    \n                    \u003cli\u003eProcess-oriented product      management: work processes, process-oriented product marketing and      innovation management\u003c\/li\u003e\n                                         \n                \n                \u003c\/ul\u003e\n                                 The fifth edition of the book has been updated and a chapter on agile product management has been added.\n                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cbr\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658382780\"\u003e\u003ch3\u003eTool Box for Professional Product Management and Product Marketing\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658382759\"\u003e\u003ch3\u003eTool Box for Professional Product Management and Product Marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658382780","offer_id":47632378200389,"sku":"9783658382780","price":58.84,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783658382759","offer_id":40934602965085,"sku":"9783658382759","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3ed78db3-d641-41b2-970f-58a370e698f6.jpg?v=1775804584","url":"https:\/\/shop.autorenwelt.de\/products\/successful-product-management-von-klaus-j-aumayr","provider":"Autorenwelt Shop","version":"1.0","type":"link"}