{"product_id":"successful-implementation-of-crm-in-sales-departments-von-goran-krpan","title":"Successful Implementation of CRM in Sales Departments","description":"\u003cp\u003eThe implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783961466290\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783961466290","offer_id":39453873766493,"sku":"9783961466290","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3529c845-3de3-4390-bd95-f8d5021e9b91.jpg?v=1775109274","url":"https:\/\/shop.autorenwelt.de\/products\/successful-implementation-of-crm-in-sales-departments-von-goran-krpan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}