{"product_id":"success-factors-for-e-crm-system-implementations-von-alexander-schnepel-und-beverley-hope","title":"Success Factors for e-CRM System Implementations","description":"\u003cp\u003eAcademia and practice have shown high interest in  Customer Relationship Management systems and their  implementation for years. However, implementing such  a system successfully has often remained an illusion  with project failures rates as high as 70 percent.  Various studies have tried to identify factors  salient for a successful implementation and develop  frameworks and models that could enhance the  understanding for successful implementations. So far  no unifying and integrating academic framework has  emerged and each study so far has only addressed  parts of the topic. Therefore, we present the \"e-CRM  star\" framework integrating success factors out of  the areas strategy, people, business processes,  technology, and organisational culture. In a single- case study in one of the largest banks and IT user  in New Zealand and a leader in CRM applications, we  found that the \"e-CRM\" star is indeed a useful  theoretical tool to analyse salient success factors  and why they are important.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843350518\"\u003e\u003ch3\u003eWhich factors are important and why?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843350518","offer_id":39497161834589,"sku":"9783843350518","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/09c812fe-4864-4a30-9180-b22d04a5f060.jpg?v=1775194697","url":"https:\/\/shop.autorenwelt.de\/products\/success-factors-for-e-crm-system-implementations-von-alexander-schnepel-und-beverley-hope","provider":"Autorenwelt Shop","version":"1.0","type":"link"}