{"product_id":"studentsattitude-towards-advertising-in-higher-education-institutions-von-jayaraman-munusamy-wong-chee-hoo-und-shankar","title":"Students''Attitude Towards Advertising in Higher Education Institutions","description":"\u003cp\u003eThis study is about students'' attitude towards  advertising in higher education institutions in  Malaysia. It investigated the seven belief factors  namely the Product Information, Hedonic Effect,  Consumer Benefit, Consumer Manipulation, Values  Corruption,Good for Economy and Economic Role that  impacted students'' attitude towards advertising. The  findings suggest that students'' attitude towards  advertising is favorable.  The Product Information,  Consumer Benefit, Hedonic Effect, Good for Economy  and Economic Role have significant correlation with  students'' attitude towards advertising.  The results  have shed some lights for advertising managers and  organizations so as to design successful advertising  messages in order to create effective results for  achieving competitive advantages.It is important for  advertising managers to maintain proper focus on the  appropriate attitude of Malaysian students about  advertising. While focusing more efforts on building  the message that is inclined to favourable belief,  they will also need to watch out the unfavourable  factors that may lead to negative attitude towards  their advertisements.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844326666\"\u003e\u003ch3\u003eA Malaysian Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844326666","offer_id":39495968522333,"sku":"9783844326666","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6c56fc8c-8aef-4777-9021-92fc7990d518.jpg?v=1758876039","url":"https:\/\/shop.autorenwelt.de\/products\/studentsattitude-towards-advertising-in-higher-education-institutions-von-jayaraman-munusamy-wong-chee-hoo-und-shankar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}