{"product_id":"structured-creativity-von-h-tschirky-und-t-sauber","title":"Structured Creativity","description":"Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349542802\"\u003e\u003ch3\u003eFormulating an Innovation Strategy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781349542802","offer_id":47105172668741,"sku":"9781349542802","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/afe014d8-03fc-4b08-9f24-ed4d621a5b46.jpg?v=1775794338","url":"https:\/\/shop.autorenwelt.de\/products\/structured-creativity-von-h-tschirky-und-t-sauber","provider":"Autorenwelt Shop","version":"1.0","type":"link"}