{"product_id":"strategiq-rasshireniq-brenda-von-harlin-kaur","title":"Strategiq rasshireniq brenda","description":"\u003cp\u003eJeta kniga osnowana na rezul'tatah moego doktorskogo issledowaniq, prowedennogo na fakul'tete izucheniq menedzhmenta Uniwersiteta Deli (Indiq). Jeta kniga osnowana na fundamental'noj rabote po modeli rasshireniq brenda, kotoraq byla protestirowana i srawnena w raznyh stranah, putem primeneniq ee k indijskomu segmentu CPG. Takzhe predlozhena i protestirowana bolee polnaq i detal'naq model' dlq luchshego ponimaniq ocenki potrebitelqmi rasshireniq brenda. Jeta model' predpolagaet statisticheskoe rasshirenie predyduschej modeli s pomosch'ü ierarhicheskoj regressii, wklüchaüschej uslowiq wzaimodejstwiq s centrirowaniem ostatkow. Osnownoj rezul'tat, kotoryj byl poluchen w hode analiza sobrannyh dannyh, zaklüchaetsq w tom, chto reklama, podcherkiwaüschaq osobennosti rasshirqemogo brenda, bol'she podhodit dlq nego po srawneniü s reklamoj, pytaüschejsq wystroit' nekuü swqz' mezhdu roditel'skim brendom i ego rasshireniem. V knige takzhe obsuzhdaütsq nekotorye drugie interesnye rezul'taty issledowaniq, kotorye imeüt bol'shoe uprawlencheskoe znachenie kak dlq brend-menedzherow, tak i dlq uchenyh-issledowatelej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206667759\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206667759","offer_id":47303119700293,"sku":"9786206667759","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/21ec1016-5df2-4820-a6f1-5d2c48991528.jpg?v=1750141077","url":"https:\/\/shop.autorenwelt.de\/products\/strategiq-rasshireniq-brenda-von-harlin-kaur","provider":"Autorenwelt Shop","version":"1.0","type":"link"}