{"product_id":"strategii-internacionalizacii-von-florens-feldmann-klozard","title":"Strategii internacionalizacii","description":"\u003cp\u003eJeta kniga daet predstawlenie ob uspehah i neudachah mezhdunarodnyh roznichnyh kompanij pri wyhode na pol'skij rynok. Obzor literatury pokazal dwa osnownyh probela: suschestwuet mnozhestwo razlichnyh teoreticheskih podhodow, no net ubeditel'noj osnowy; bol'shinstwo koncepcij byli razrabotany i prowereny na zapadnoewropejskih stranah, i nichto ne dokazalo adekwatnost' specificheskomu roznichnomu landshaftu wostochnoewropejskih stran, takih kak Pol'sha. Sootwetstwenno, celi dannoj raboty zaklüchalis' w opredelenii kriticheskih faktorow uspeha i neudach strategij mezhdunarodnyh ritejlerow pri rasshirenii na pol'skom rynke po mneniü samih ritejlerow; zatem razrabotat' nowuü tipologiü ritejlerow s ispol'zowaniem metafor i srawnit', luchshe li äta nowaq tipologiq ob#qsnqet, pochemu odni kompanii preuspeli, a drugie poterpeli neudachu, chem tradicionnye tipologii, wstrechaüschiesq w literature.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205166369\"\u003e\u003ch3\u003ePrimer mezhdunarodnyh roznichnyh kompanij w Pol'she\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205166369","offer_id":40520611463261,"sku":"9786205166369","price":43.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/161d2c35-bc14-48b3-b662-6c8cdb0ef0be.png?v=1758430524","url":"https:\/\/shop.autorenwelt.de\/products\/strategii-internacionalizacii-von-florens-feldmann-klozard","provider":"Autorenwelt Shop","version":"1.0","type":"link"}