{"product_id":"strategic-use-of-marketing-technology-for-customers-advisory-von-mustafa-ozgur-gungor","title":"Strategic Use of Marketing Technology for Customer''s Advisory","description":"\u003cp\u003eIn the beginning of global higher-competition  decades, organizations were forced to analyze and  revise their processes for optimization. They needed  to reinvent better ways to execute their core  businesses. This challenge was linked to ever- changing needs based on dynamism in buyer  behavior in parallel to increasing variety of offers  in market place. From this perspective, focus of  innovativeness to remain competitive enforced firms  to develop new perspectives in consumer behavior  analysis, whereby ¿customer''s advisory¿ is the  core to pull this stakeholder group to the process  of creativity.  Research aimed to determine the factors those were   used in achievement of strategic imperatives  composed of superiority quest in financial success  and value proposed to customers and therefore  effective in understanding customer''s advisory.  According to the findings of this research, Turkish  organizations were found as open and capable of  using customer''s advisory through knowledge  interpretation capability, better utilization of  information and insights derived from customer,  human resource advantages and innovativeness in  corporate thinking.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843374446\"\u003e\u003ch3\u003eA Model for Customer-Driven Innovation in Organizations\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843374446","offer_id":39470042775645,"sku":"9783843374446","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/97dcba3c-0ed2-4c48-bf5f-c8cd27b4f75a.jpg?v=1775708426","url":"https:\/\/shop.autorenwelt.de\/products\/strategic-use-of-marketing-technology-for-customers-advisory-von-mustafa-ozgur-gungor","provider":"Autorenwelt Shop","version":"1.0","type":"link"}