{"product_id":"strategic-knowledge-management-as-a-competitive-means-for-branding-von-arash-najmaei","title":"Strategic Knowledge Management as a Competitive Means for Branding","description":"\u003cp\u003eMuch has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge.  In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783848417155\"\u003e\u003ch3\u003eknowledge and brands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783848417155","offer_id":39489782251613,"sku":"9783848417155","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/87c5876f-fc20-4dd2-9f73-e3163c9be742.jpg?v=1775191547","url":"https:\/\/shop.autorenwelt.de\/products\/strategic-knowledge-management-as-a-competitive-means-for-branding-von-arash-najmaei","provider":"Autorenwelt Shop","version":"1.0","type":"link"}