{"product_id":"strategic-intentions-of-multinational-joint-ventures-von-sibylle-busonero","title":"Strategic Intentions of Multinational Joint Ventures","description":"\u003cp\u003eRevision with unchanged content. The current economic situation is characterized by an increasing importance  of globalization, a rapid and heavy competitive market structure. The world  of international business experiences drastic developments which offer  opportunities but also challenges and risks. Strong rivalries and competition  encourage the intentions of multinationals to join forces in order to penetrate  elected markets. Such cooperative strategies represent an exciting theory, but  their implementation turns out to be very difficult. In this work the author  examines in particular the nature of international joint ventures and the  strategic intensions for multinationals to form this cooperation. This is  demonstrated by means of a case study in the consumer electronic industry,  LG Electronics and Philips Electronics are the two participants who formed an  international joint venture. It is illustrated how their motives and reasons  have evolved and changed over time, and how the different cultures  influence the overall performance of this form of cooperation. This work is  supposed to comprehend the motives which drive companies to build joint  ventures, on an international basis, and with multinational partners.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639428117\"\u003e\u003ch3\u003eTwo Giants in the Consumer Electronic Industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639428117","offer_id":39490981855325,"sku":"9783639428117","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/55438c8e-9214-432f-a54a-bef18b734442.jpg?v=1776493742","url":"https:\/\/shop.autorenwelt.de\/products\/strategic-intentions-of-multinational-joint-ventures-von-sibylle-busonero","provider":"Autorenwelt Shop","version":"1.0","type":"link"}