By late 2009, Nigeria remained the only polio endemic country in Africa and one of the only four in the world.Polio cases rose astronomically between 2003 and 2009, a period that coincided with immunization boycott in Northern Nigeria.Global polio eradication partners, led by UNICEF adopted a new communication approach that led to 99% drop in polio cases between 2009 and 2010. This work reveals a strong link between the application of UNICEF- developed ACADA model for communication planning and the positive response of mothers to polio eradication campaign. Development communication scholars and development agencies will find this work very useful.
Tags: Medien, Kommunikation
Taschenbuch - 9783848412655 Verlag: LAP Lambert Academic Publishing Ersterscheinung: April 2012 ISBN-13: 9783848412655 Größe: 220 mm x 150 mm x 17 mm Gewicht: 427 Gramm 276 Seiten Versandfertig in 3-5 Tagen.