{"product_id":"strategic-analysis-of-turkish-company-zorlu-energy-von-ilhan-yuece","title":"Strategic Analysis of Turkish Company Zorlu Energy","description":"\u003cp\u003eEssay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and\u003c\/p\u003e\u003cp\u003ethe derivation of alternative strategies and the selection of the final strategy derived\u003c\/p\u003e\u003cp\u003eamongst all strategies to compare the current strategy of the company.\u003c\/p\u003e\u003cp\u003eIn the paper, an overview of the Zorlu Energy is given and to understand the current\u003c\/p\u003e\u003cp\u003esituation, a SWOT Analysis is done followed by an environmental scan, using the\u003c\/p\u003e\u003cp\u003ePESTEL and Porter¿s Five Forces Analyses. After that TOWS Analysis is done for the\u003c\/p\u003e\u003cp\u003egeneration of SO, TO, WO and TW strategies. All the strategies are tested from\u003c\/p\u003e\u003cp\u003esuitability, acceptability and feasibility point of view. Finally, the selected strategy and\u003c\/p\u003e\u003cp\u003ethe reasons for the selection of it are explained and compared to current strategy of the\u003c\/p\u003e\u003cp\u003ecompany and also the organizational structure of Zorlu Energy is examined for the\u003c\/p\u003e\u003cp\u003eimplementation of the proposed strategy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656296850\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656296850","offer_id":39446154084445,"sku":"9783656296850","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d570a39b-90d1-4791-80ae-07bf7f219da3.jpg?v=1777960872","url":"https:\/\/shop.autorenwelt.de\/products\/strategic-analysis-of-turkish-company-zorlu-energy-von-ilhan-yuece","provider":"Autorenwelt Shop","version":"1.0","type":"link"}