{"product_id":"stakeholder-mapping-for-krispy-kreme-doughnuts-inc-von-irene-anne-mclaughlin","title":"Stakeholder Mapping for Krispy Kreme Doughnuts Inc.","description":"\u003cp\u003eEssay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK ¿Fast Food¿ or Quick Service Restaurant (QSR) industry was worth £33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and the community via a variety of projects. This report analyses KK stakeholder relationships and compares the rhetoric to reality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKK's history consists of company stores, domestic and international franchises plus the supply of doughnut ingredients and machinery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIndependent franchisees contributed 34% of total revenues for 2015. Failure of franchisees to successfully operate could materially affect reputation and profits, as the public view actions taken by franchisees as those undertaken by KK.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668258563\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668258563","offer_id":39451779792989,"sku":"9783668258563","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1490d46b-5519-4417-8ad0-6b0a87b02dc7.jpg?v=1778303954","url":"https:\/\/shop.autorenwelt.de\/products\/stakeholder-mapping-for-krispy-kreme-doughnuts-inc-von-irene-anne-mclaughlin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}