{"product_id":"srawnitelnoe-issledowanie-udowletworennosti-klientow-uslugoj-mobilnogo-bankinga-von-cheikh-omar-cissokho","title":"Srawnitel'noe issledowanie udowletworennosti klientow uslugoj mobil'nogo bankinga","description":"\u003cp\u003eV nastoqschee wremq osnownoj zadachej kommercheskih bankow qwlqetsq obespechenie udowletworennosti swoih klientow, dazhe esli uderzhanie i udowletworenie klienta obhoditsq dorozhe, chem priwlechenie nowyh chlenow. V ätom smysle kommercheskie banki Senegala razrabotali swoü programmu udowletworeniq. Uslugi M-bankinga stanowqtsq poleznym instrumentom w strategii bankowskogo biznesa i sposobstwuüt udowletworennosti klientow. Cel'ü issledowaniq qwlqetsq srawnenie wliqniq uslug M-bankinga na udowletworennost' klientow mestnyh i mezhdunarodnyh kommercheskih bankow w Senegale. Issledowanie harakterizuetsq sem'ü peremennymi: äffektiwnost'ü, zatratami, nadezhnost'ü, prostotoj ispol'zowaniq, dostupnost'ü, personalizaciej i bezopasnost'ü dlq udowletworeniq potrebnostej klientow w mestnom i mezhdunarodnom kommercheskom banke w Senegale. Prowerka nashej issledowatel'skoj modeli priwela k razrabotke ankety, kotoraq byl rozdan respondentam dlq polucheniq perwichnyh dannyh dlq analiza. Sobrannye dannye byli proanalizirowany Smart PLS, chto pozwolilo nam pokazat' nadezhnost' i dostowernost' nashih issledowatel'skih peremennyh dlq ätogo issledowaniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205045756\"\u003e\u003ch3\u003eCredi klientow mestnyh i mezhdunarodnyh kommercheskih bankow w Senegale\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205045756","offer_id":40386882371677,"sku":"9786205045756","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/962db3e9-4e67-4d0f-a811-3802b7266bf1.png?v=1759297900","url":"https:\/\/shop.autorenwelt.de\/products\/srawnitelnoe-issledowanie-udowletworennosti-klientow-uslugoj-mobilnogo-bankinga-von-cheikh-omar-cissokho","provider":"Autorenwelt Shop","version":"1.0","type":"link"}