{"product_id":"sport-sponsorship-in-china-von-xinquan-yang","title":"Sport Sponsorship in China","description":"\u003cp\u003eChina, with its unique history and cultural background, has begun to  implement commercialized sport sponsorship about two decades after its  western counterparts, and academic research has largely failed to address  how international and national corporations perceive the opportunities for  sponsorship investment in China. This book is the first that compares the  practices of domestics and international corporate sponsors in China and  identifies measures to reduce market risks in China and enhance benefits.  Having conducted in-depth research interviews with nineteen Chinese sport  sponsorship authorities, the book reveals cultural and motivational  differences between the international corporations and domestic companies  involved in sport sponsorship in China. The study also demonstrates that  sport sponsorship is a strategic investment and that partnerships are a  developing trend in the Chinese sport sponsorship market. This book is  essential reading for sport marketing researchers and practitioners who are  interested in analyzing how international and national companies are  employing sport sponsorship as a strategic investment to obtain competitive  advantages in China.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659155970\"\u003e\u003ch3\u003eA Strategic Investment\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659155970","offer_id":39489816395869,"sku":"9783659155970","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/baa44223-add6-472b-909f-d6c3b460e7b5.jpg?v=1776056005","url":"https:\/\/shop.autorenwelt.de\/products\/sport-sponsorship-in-china-von-xinquan-yang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}