{"product_id":"sport-i-socialnye-media-primer-twitter-von-kewin-bakari","title":"Sport i social'nye media: primer Twitter","description":"\u003cp\u003eRazwitie nowyh kommunikacionnyh tehnologij, takih kak social'nye seti, wliqet na wseh nas. Mir sporta ne qwlqetsq isklücheniem. Twitter, w chastnosti, predlagaet mgnowennoe obschenie i idet ruka ob ruku so sportom. Poätomu chasto woznikaüt odni i te zhe woprosy: kakuü pol'zu prinosit Twitter w sporte? Yawlqetsq li on prosto mimoletnym uwlecheniem ili äto rozhdenie nowoj, postoqnnoj sistemy kommunikacii? Mozhem li my goworit' i delat' wse w Twitter? Jeti woprosy osobenno aktual'ny dlq professional'nyh sportsmenow, kotorye, pohozhe, s trudom uprawlqüt swoim imidzhem w seti i inogda stawqt pod ugrozu swoü kar'eru i sponsorow iz-za odnogo twita. Bud' to ih komanda, liga, federaciq ili postawschik oborudowaniq, professional'nye sportsmeny i zhenschiny po kontraktu obqzany tschatel'no ispol'zowat' social'nye seti. Nashe issledowanie budet osnowano na sleduüschem woprose: \"Kak sportsmen w mire professional'nogo sporta mozhet nailuchshim obrazom ispol'zowat' i äxpluatirowat' kanal Twitter dlq dostizheniq uspeshnoj kommunikacionnoj strategii?\".\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206112297\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206112297","offer_id":46822341083461,"sku":"9786206112297","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/aad2760e-7000-448d-960c-73e4382e3427.jpg?v=1758606940","url":"https:\/\/shop.autorenwelt.de\/products\/sport-i-socialnye-media-primer-twitter-von-kewin-bakari","provider":"Autorenwelt Shop","version":"1.0","type":"link"}