{"product_id":"sowremennaq-reklama-i-studencheskaq-molodozh-von-riaz-sagdatshin","title":"Sowremennaq reklama i studencheskaq molodözh'","description":"\u003cp\u003eSocial'no-politicheskie i äkonomicheskie processy poslednih desqtiletij priweli k smene kul'turno-duhownyh cennostej i zhiznennyh orientirow wseh social'nyh grupp i sloew obschestwa. Naibolee sil'no dannye processy proqwlqütsq w molodezhnoj srede. Awtor obraschaet wnimanie na dostatochno ser'eznuü problemu sowremennosti ¿ wliqnie  reklamy na studencheskuü molodezh'.Tema w uslowiqh wliqniq nowoj rossijskoj dejstwitel'nosti predstawlqetsq dostatochno aktual'noj. Problemy socializacii studencheskoj molodezhi wyzywaüt ne tol'ko issledowatel'skij, no i obschestwennyj interes. Izuchenie awtorom uzkogo segmenta potrebitel'skogo rynka - studencheskoj molodezhi - daet wozmozhnost' rassmotret' modeli powedeniq dannoj social'noj gruppy pod wozdejstwiem reklamnoj sredy. Takim obrazom w rabote reshaetsq ne tol'ko teoretiko-metodologicheskie problemy, swqzannye s izucheniem takih ponqtij kak reklamnye stereotipy, cennostno-motiwacionnaq sostawlqüschaq reklamnoj informacii,  wliqnie reklamy na potrebnosti molodezhi, no i prakticheskie, nacelennye na poluchenie sociologicheskoj informacii w gorodskom prostranstwe o putqh i wozmozhnostqh uprawleniq processom wliqniq reklamy na studencheskuü molodezh'.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844350142\"\u003e\u003ch3\u003eVliqnie sowremennoj reklamy na studencheskuü molodözh'\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844350142","offer_id":39495917240413,"sku":"9783844350142","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/987cf727-b4d1-4079-96e5-201accbc1976.jpg?v=1757826841","url":"https:\/\/shop.autorenwelt.de\/products\/sowremennaq-reklama-i-studencheskaq-molodozh-von-riaz-sagdatshin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}