{"product_id":"sonic-branding-an-essential-guide-to-the-art-and-science-of-sonic-branding-von-daniel-jackson","title":"Sonic Branding","description":"Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349509775\"\u003e\u003ch3\u003eAn Essential Guide to the Art and Science of Sonic Branding\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781349509775","offer_id":39416474533981,"sku":"9781349509775","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4a1f85d1-cd94-41a4-aa4c-b9deadee20a4.jpg?v=1775794804","url":"https:\/\/shop.autorenwelt.de\/products\/sonic-branding-an-essential-guide-to-the-art-and-science-of-sonic-branding-von-daniel-jackson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}