{"product_id":"social-strategies-to-gain-a-competitive-edge-von-elmo-thiago-lins-couras-ford-und-valentina-a-c-vale","title":"Social Strategies to Gain a Competitive Edge","description":"\u003cp\u003eThe aim of this book is to understand the internal public's perception of social responsibility actions. To this end, a theoretical foundation was developed based on the following elements: Ethics and social responsibility, stakeholders, competitive environment, strategies, competitive forces and social marketing. The research used the exploratory and descriptive method, focusing on a case study, in order to assess the organization's behaviour in practice and the positive effects of corporate management based on commitment to society. The results indicate the presence of a new strategic business orientation, in which the marketing orientation involved an effort aimed at social and ecologically correct attitudes, based on ethical principles, which, among other things, had a positive impact on the organization's image.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786208647728\"\u003e\u003ch3\u003eSocial Responsibility\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786208647728","offer_id":54149925994821,"sku":"9786208647728","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/275669ac-1c9d-4522-a229-f2dacdf34112.jpg?v=1743833168","url":"https:\/\/shop.autorenwelt.de\/products\/social-strategies-to-gain-a-competitive-edge-von-elmo-thiago-lins-couras-ford-und-valentina-a-c-vale","provider":"Autorenwelt Shop","version":"1.0","type":"link"}